1950, the company ORIENT watch was founded in Tokyo, but the roots of the watch manufacturer go far deeper into the past: Shogoro Yoshida opened his watch shop in Tokyo in 1901, but was so dissatisfied with the movements of the existing manufacturers that he created his own brand ORIENT watch in the course of the following decades. Thus began the success story of the most famous Japanese watch manufacturers: For a long time, until well into the 1970s, ORIENT watch was mentioned in the same breath with Seiko and Citizen. Only the quartz crisis of the late 70s brought a slight slump and led to ORIENT was overtaken in the rankings from Casio. Nevertheless, ORIENT watch brand was to become synonymous with Japanese quality watches in timelessly elegant appearance and with factory own mechanics - not least because the company ORIENT addition to the production of mechanical watches recognized the signs of the times and ultra-modern automatic watches picked up in its product range. ORIENT watches - timepieces with tradition at the level of modern technology.